A title tag tells both users and search engines what the topic of a particular page is. The <title> tag
should be placed within the <head> tag of the HTML document. Ideally, you should create a unique
title for each page on your site.
If your document appears in a search results page, the contents of the title tag will usually appear in
the first line of the results Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of
important information like the physical location of the business or maybe a few of its main focuses or
offerings.
Titles for deeper pages on your site should accurately describe the focus of that particular page and
also might include your site or business name.
Good practices for page title tags
Accurately
describe the page's content - Choose a title that effectively communicates the
topic of the page's content.
Avoid:
• choosing a title that has no
relation to the content on the page
• using default or vague titles like
"Untitled" or "New Page 1"
• Create
unique title tags for each page - Each of your pages should ideally have a unique
title tag, which helps Google know
how the page is distinct from the others on your site.
Avoid:
• using a single title tag across
all of your site's pages or a large group of pages
• Use brief,
but descriptive titles - Titles can be both short and informative. If the title is too
long, Google will show only a
portion of it in the search result.
Avoid:
• using extremely lengthy titles
that are unhelpful to users
• stuffing unneeded keywords in your
title tags
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